Creative

Head of Strategic Proposition & Creative Communication

Jakarta Posted 21 Sep 2026
About This Role

We're looking for a creative and communications leader to own brand, creative, and public relations strategy across our group of aviation businesses from Aircraft charter, Aircraft maintenance, Flying school, Training Center, private airport management, and more. You'll lead a team, set the creative and communications direction, and work closely with management to bring a sharper, more consistent brand presence and public image to a fast growing group with a lot of ground still to cover. Beyond creative output, you'll act as the bridge between Public Relations, Media Communication, and creative strategy to build the company's corporate branding holistically. If you want a role where your creativity, communication skills, and leadership visibly shape how the company is seen in the market, this is it.

Responsibilities}

  • Set the overall creative and brand strategy for the company and its divisions, identifying opportunities management may not yet see
  • Advise leadership/management directly on brand positioning, creative direction, and how creative strategy ties to business growth
  • Plan and lead creative initiatives from concept through execution, covering brand identity, campaigns, content, and partner and investor facing materials, etc
  • Build and lead a creative team and workflow (in-house and/or external vendors/agencies), setting standards and raising the bar on output quality
  • Own the company's visual identity and ensure consistency across all divisions and touchpoints
  • Translate business goals into creative direction, rather than simply producing assets on request
  • Lead Public Relations (PR) and Media Communication efforts, acting as the bridge between creative strategy and external communications to build the company’s corporate branding holistically

Requirements

  • Bachelor's degree in Design, Fine Arts, Communications, or a related creative field
  • 5–8 years of experience in a creative role, with strong strategic and conceptual thinking
  • At least 3 years in a leadership capacity: leading a team, function, or organization-level creative direction.
  • Strong portfolio demonstrating both creative range and strategic thinking
  • Proficiency in design tools
  • Bahasa Indonesia and English fluency (written and spoken)
  • Experience working on or contributing to Corporate Culture initiatives (values, culture-building, or internal branding)
  • Strong capability in Public Relations (PR) and Media Communication, able to bridge creative direction with communications strategy to build corporate branding holistically
  • Non-smoker (no smoking/cigarettes)

Documents to Attach

  • CV/Resume (required)
  • Portfolio — link or PDF (required)
  • Cover letter or short statement on why you want the role (optional)
  • A case study or work sample showing brand/creative strategy, not just visual execution (optional, but recommended)
Required Documents
  • CV / Resume Required
  • Additional Certificates Optional
Your data is kept confidential and used solely for recruitment purposes. You can resume your application at any time using the same email.

Interested in this role?

Apply now and complete our fully online selection process.

Apply Now
Selection Process
  • 1
    Document Upload
    CV, licenses & supporting documents
  • 2
    Aptitude Test
    Online web-based assessment
  • 3
    Personal Q&A
    Short reflective questionnaire
  • 4
    Company Knowledge & Culture Fit
    What you know about SMART Aviation